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Apple TV+ access is included as part of Apple's new Apple One subscription bundle, in an effort to increase viewership.

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īy early 2020, Apple TV+ showed poor growth and subscriber numbers relative to competing services, and in mid-2020 Apple began efforts to license older television and film content from other content holders for the service, attempting to stay competitive with other streaming services, keep a viewership base for its original content in production for the future, and convert trial users into paid users.

However, commentators note that the fairly wide initial reach of the service will offer it an advantage over other streaming services debuting at approximately the same time in a more limited number of countries, such as Disney+, and that because Apple distributes its own content through the service instead of the third-party licensed content used by more established streaming services like Hulu, it will not be hamstrung by international content licensing issues during global expansion. Īt debut, Apple TV+ was accessible in about 100 countries, fewer than the early reported target of a global launch in 150 countries, and not including a number of the highest population countries in the world, within some of which Apple sells other content generally. Subscribers without a television-connected supported device can view Apple TV+ content on a television set using various workarounds. Īpple TV+ content is viewable through Apple's website and through Apple's TV app, which has gradually become available for many Apple devices and major competing streaming devices-with some key exceptions -including large television manufacturers' smart TV models and certain video game consoles, with further plans to expand availability to more devices over time. It was announced during their March 2019 Apple Special Event held at Steve Jobs Theater, where celebrities involved with Apple TV+ projects appeared on-stage for the announcement, including Jennifer Aniston, Oprah Winfrey, Steven Spielberg and Jason Momoa.

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IOS 10.2 and later, macOS 10.15 Catalina and laterĪpple TV, selected smart TVs, PlayStation, Xbox, Roku, Amazon Fire TV, Chromecast with Google TV, Android TVġ0 million (as of November 1, 2020 )Īpple TV+ is an ad-free subscription video on demand streaming television service of Apple Inc.

Matt Cherniss (Head of Domestic Creative Development).Jamie Erlicht (Head of Worldwide Video Programming).Zack Van Amburg (Head of Worldwide Video Programming).

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